This past weekend didn’t just feature two great fight cards competing for the same viewers at the same time, it may trigger an increase in sales of the Tivo recording device among boxing fans.

I’m sure many boxing fans realized for the first time this Saturday that trying to watch two fights at the same time is much more annoying than you could imagine. Showtime and HBO both featured fights at the same time. Both are premium channels, but not pay-per-view. That meant anyone with a Tivo could watch one and then watch the other one afterwards. They could also record both and pause one to watch the other.

Unlike other uses of the Tivo, such as recording TV shows and movies that are destined to be shown again many times, boxing matches will only be shown once, and nobody really wants to watch a fight that is more than a day old. Once they’ve read about it in the newspaper, what’s the point of watching the whole thing just to make sure the paper was accurate?

I predict much higher Tivo sales among sports fans in coming years, as people try to find ways to fit a 2-3 hour event into their busy schedule.

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