Archive for November, 2009



How To Advertise For Cheap During The World Series

Monday 2 November 2009 @ 3:32 pm




The availability of World Series tickets at Yankee Stadium for anyone willing to shell out a few thousand dollars for the high-end seats has created quite a marketing opportunity for one company. KGB, that text message question-answering service with the annoying ads, has put two people in seats behind home plate with t-shirts bearing the company name for the World Series.

While this might seem like a cheap ploy to get free advertising and have great seats for the game at the same time, it’s also quite an embarrassment for the Yankees. Those seats behind home plate have been mostly empty for the 2 World Series games played there due to prices that are way above what most people are willing to pay, even in New York. Rudy Guiliani was sitting in a row by himself the other night. The Yankees are so out of touch as an organization that they don’t even realize the harm they do to the sport. They need to charge less for those seats and let the fans enjoy them. In addition, they need to shut down the catering in the luxury club suite available to ticket holders for those seats by the 3rd or 4th inning, so fans will actually have to go to their seats and watch the game. It seems many of the so-called “Yankee fans” have forgotten that there’s a baseball game going on in that green patch at the center of their luxurious clubhouse.

Tags: world series, yankee stadium